The Sonia Rykiel for h&m launched yesterday in the UAE and across the region. The stores opened an hour early with staff luring people on to the Rykiel Striped carpet with mini eateries & drinks and handing out baskets to fill up with the new collection. A far cry from the Jimmy Choo launch - there was no pushing, shoving or grabbing - in fact it was a shopping pleasure. Customers were also told that if they bought any item of the collection they would receive 30% discount on the Sonia Rykiel lingerie collection which launched in late 2009 and hasn’t proven to be a success. We think the main line will do better as will the Sonia Rykiel for girls line which includes uber-cute miniature versions of the adult collection. Get Shopping Girlies!
1 year ago • 0 notesfive green
from the folks who brought you five green, Dubai's first urban lifestyle boutique, here's our ode to all things Middle Eats, Fashion, Art and anything that generally amuses us.
February 21, 2010
